Michigan Brewers Target Out of State Sales

Dear Client:Home markets are imperative, but let's face it, not every craft brewer can devote their sole attention to their respective state and sustain growth.Short's Brewing tried their hand at staying in the confines of Michigan, even holding the tagline "Michigan only, Michigan forever." But at the start of last year founder Joe Short took a look around and realized that mentality was putting his brewery in a tight spot."While our Michigan craft beer is thriving, my observation is that