Melvin Brings “Rotation Nation” to the Off Trade Via “Rotation IPA” Program

Dear Client:Melvin has an answer to seasonal fatigue: a seasonal program on steroids. Through their Rotational Imperial IPA program, one of their six Imperial IPAs will be on "rotation" in a given market -- every two months. "With this ground breaking rotational program, the next thing in the rotation is always the freshest and most innovative IIPA, only available in small batches and select markets," per announcement.HOW DOES IT WORK? One Melvin RIIPA will be released in select markets in