Martin Roper on Price, Playing D, and Premiums Boston Looking to Double Market S

September 8, 2011Martin Roper on Price, Playing D, and PremiumsBoston Looking to Double Market ShareDear Client: It's usually Jim Koch on the speaking circuit. But Boston Beer Co. President and CEO Martin Roper took the stage at Barclays Back to School Consumer Conference, which was chock-full of non-school-age beverage companies. Martin gave listeners a peek through the keyhole revealing Boston's current philosophy on pricing and when they'll act. Much else of what Martin said was mentioned in the recent earnings