Latest Nielsen: a February to Forget

Dear Client: The first quarter of 2019 isn't looking pretty for craft, at least in the off premise. February, in particular, shoulders a lot of the blame -- and don't look now, but craft is off to an even worse start in March. But back to February: the segment's volume declines have only gotten steeper since the start of the month, per Nielsen all outlet scan data. Take a look: for the four weeks to February 2, craft volume was