Latest IRI: Some Notable Pivots at the Top

Dear Client:Latest IRI numbers, to October 8, had some interesting flip flops for big craft brands: Sam Adams seasonal is finally getting closer to growth. Longtime grower Lagunitas IPA is actually about flat in the latest 4-week period. And despite continued gains in all metrics and channels, IPA pricing trends actually softened a little bit in food during the very latest period. Before we dive into those cherry picked highlights: Another big headline is that craft 12-week trends outpaced that