Latest IRI: It’s Feast or Famine for Top Craft Brands

Dear Client:When looking at the year-to-date trends for the top craft brands in the latest batch of IRI to August 12, it's a wonder the segment is still in the black this year, with dollars up 2.6% YTD.Eight of the top ten craft brands' dollars are down YTD in IRI's multi-outlet and convenience channel. Three of those brands are down double digits: Leinenkugel's Shandy Seasonal, the second largest craft brand, down 12% YTD; New Belgium's Fat Tire, the seventh largest