Joe Whitney on Sierra’s Tough Year, and Having the Top New Craft Items

Dear Client:Sierra has had a tough year.It didn't start out that way. In fact, the first three weeks started with a lot of promise. Sierra was up double digits.Their big two innovations, Sidecar and Tropical Torpedo, came "flying out of the gates." They got first to markets in every chain that does that.Then a recall hit. It only affected the Eastern half of the U.S. But with so many national accounts, the problem seeped nationwide. Some big chains pulled product