Jim talks Craft Media Spend, Deals, Portfolio Approach

Dear Client:Better beer - import and craft/domestic specialty -- is now 22% of total beer volume these days, Jim Koch told the largely investor audience at Barclays Back to School Conference. It's always fun to "see" how the Boston Beer Co. founder dresses his baby on the speech circuit, entire segment included. He started out reiterating that half of the 11 million domestic and light beer lost has gone to craft and domestic specialty, and romanticized craft as driven by