Jim Koch on Whether Beer Will Ever Grow Again

Dear Client: Boston Beer founder Jim Koch was in his element at our Beer Summit on opening night – cracking jokes, telling stories and slugging Sam Adams. As always, the conversation with Jim was enlightening as it was entertaining.  WILL BEER EVER BE THE MAJORITY OF SALES AT BOSTON BEER AGAIN? In what was probably one of the most tweeted and repeated lines of our whole Summit, asked if beer will ever be the majority of Boston Beer's sales ever