Jim Koch: Creativity The Key to Craft’s Opportunity

Dear Client:  Celebrating 40 years of Sam Adams and Boston Beer, founder Jim Koch joined a few members of his inner circle for a roundtable discussion last week. The occasion, of course, was Boston's annual Great American Beer Festival beer media brunch.  Jim being Jim, he wasn’t short on some choice quotes as he looked back at 40 years in the industry, with no plans to pass the torch off anytime soon (Jim said he’ll be at Boston Beer “until