Where Craft is Growing

Dear Client: It's time for our final 2024 installment of Around the World with 3 Tier Beverages, this time focusing on the craft segment.  A lot of craft's discourse in 2024 has centered on challenges and tough trends. So we asked Danelle Kosmal and Mary Mills of 3 Tier: Are there any regional growth stories to highlight for craft?  Indeed, there are. Below, 3 Tier Beverages' take on where craft is going, based on NIQ data.  Source: NIQ Off-Premise Channels