How Abita Will Grow

Dear Client: Does style strongly influence which craft flagships are depressed? Take ambers. They're still growing, though not on pace with top craft styles (YTD SIG data to March 18 had them losing almost a full point of total craft dollar and case share vs. YA). But Abita Amber is still growing in its home market after 25.5 years. President David Blossman attributes that to intrinsics: "For 4.5 ABV and 128 calories, it has the most flavor of any beer