Greg Hall on the Cider Category

February 16, 2012Greg Hall on the Cider CategoryDear Client: Virtue Cider founder Greg Hall has a very specific view of the cider world, even before officially hitting the market. His father, of course, founded the esteemed Goose Island craft brewery that was acquired by the largest beer company last year, and now A-B also happens to be on the precipice of the cider barrel with Michelob Ultra Light Cider. Greg's perspective on cross-segment interplay and involvement in the tiny category