Founders’ Innovations Driving Craft Share Gains

Dear Client:  Michigan-based Founders Brewing saw some significant share gain pickups in ‘24 on the back of major innovations, including FMB-adjacent, fruit-forward Mortal Bloom Hazy IPA, company brass told CBD.  The innovation success is driving company marketing investments this year as the craft brewer heads into summer selling season.  In terms of Founders volume shipped out of the brewery (recall, Founders does a considerable amount of contract brewing it doesn’t comment on), “we netted out just around 395,000 barrels, which