Founders Ends Year at 563k Barrels, Launches “Chase Your What If” Campaign

Dear Client: Founders latest major campaign leverages the entrepreneurial spirit, challenging drinkers to chase their "What if." A digital video starts out, "We used to ask ourselves… 'What if we're in over our heads? What if we go bankrupt?' We then began to ask, 'What if we throw away the rulebook and brew beer we wanna drink instead of what we're told we should drink?'" It continues with shots of people having fun drinking Founders beer, and depicting their span