Final 2017 IRI: Seasonals Weighed Heavy (Mostly)

Dear Client: Craft ended 2017 in IRI scandata up 5.6% in dollars and 3.6% in volume. Numbers to 12/31 are in.That was no thanks to the segment's second largest style category, seasonals. CRAFT SEASONALS HAD ANOTHER BAD OND. Another banner notable from this dataset: The October-November-December period, usually craft seasonals' stronghold, was again terrible for the style segment, as it was in 2016. Craft seasonals in MULC (multi-outlet and convenience) were down a bit more than 4% YTD. But in