Eight’s New CEO Has High Hopes for New Bottle Packaging 

Dear Client:  Eight Elite Lager is heading into fall resets with new bottle packaging, a move that new-ish CEO David Reny hopes will help the light lager brand win with large format chains and on-premise heading into 2025. “We got 750 placements in the first two weeks,” David said of the bottle launch. “That's roughly achieving 90+ percent of our 6-pack can PODs. So it is clear to us that consumers and retailers are supporting the bottle package” and “we're