Draft Opportunities; Ace and Woodchuck Part II

Dear Client: Draft beer occasions are growing - from 42% in Q4 '09 to 47% in Q2 '11. "Consumers are becoming much more comfortable with and demanding of draft beer," said Technomic's David Henkes at our Beer Summit last week. This is obviously an opportunity for craft, especially as the trend "speaks to the freshness consumers are looking for [in] a cold beer. Draft is perceived as being superior for that." To that end, tap-expansive Tilted Kilt grew 95% in