Does Wheat Beer Have a Problem?

August 29, 2011Does Wheat Beer Have a Problem?Dear Client: On the recent CBA call, Andy Thomas and Co. let onto a new strategy for Widmer Hefeweizen. The brand would "continue to evolve and draw crossover consumers," though it's "not going to hold the same place in our portfolio that it once did." One Q2 earnings caller pressed Andy Thomas on the insights they'd mentioned mining about the brand. Andy responded cryptically that it would take him a day to go