Distributors Share Trade Secrets at Craft Beverage Expo

Dear Client: It's not often you get big shots from the nation's largest distributors -- like Ben E. Keith -- to give away trade secrets. That didn't really happen, but it came close at yesterday's Craft Beverage Expo session on "Distribution 101," moderated by Bump Williams Consulting's Jeff Nowicki, and populated by Kevin Nettleton, GM of Ben E. Keith's specialty division. Specialty side of Ben. E. Keith represents roughly 1,500 brands and 3,000 SKUs, and service about 15,000 accounts across