Distributor Profile: P.A. Short Distributing and Southwest Virginia

January 23, 2012 Distributor Profile: P.A. Short Distributing and Southwest Virginia Dear Client: Die-hard, brand-specific craft loyalty exists in Southwest Virginia, a market that probably has roughly half the national craft share. People go crazy for Dogfish Head 60 Minute, according to P.A. Short Distributing's Craft Brand Manager Aden Short. It's not his brand, but it's particularly noteworthy in its divergence from the national norm. The brand is so hot, in fact, that Aden says it's hard getting those drinkers