Deschutes Wipes Slate Clean for 2019

Dear Client: Deschutes had a tough 2018. The brewer finished the year down and had to lay off 10% of their workforce by year's end. At the end of last year, Deschutes volume was down 7.4% in dollars for 2018, according to Nielsen data (Total US XAOC + Convenience). But they're hoping to turn things around. They'll start with a package overhaul, their first since 2015. Spokesperson Erin Rankin says that helped drive a 6% lift in sales after it