Deschutes’ Good Summer

Dear Client: Deschutes had a good summer. They're up about 13% in dollars in IRI. They just announced Michigan as their newest market. And they're at $1.5 million in new product sales at grocery this year, mostly due to new year-round hit, Fresh Squeezed IPA, which is about the fourth largest new craft brand in the channel. Deschutes chief Gary Fish told us that Fresh Squeezed has taken over as their number one volume IPA, over Inversion, "which still sells