Deschutes 2016: Gaining Share, Getting Closer to a New East Coast Brewery

Dear Client:Deschutes is among the oldest and biggest craft breweries in the nation. But they've started 2016 assertively. They're not only nearing a big announcement on location of their long-anticipated East Coast brewery, they're also gaining dollar share in IRI multi-outlet and convenience YTD, an enviable position among fellow craft that large. Founder Gary Fish told CBD they finished depletions up low-single digits in 2015, but they were as high as 10% in some areas. That's despite having shut down