Craft’s Winter Report Card

Dear Client: IRI to March 22 just hit. Overall, craft is up 20% YTD in dollars at the largest channel universe, multi-outlet and convenience ("MULC"); 27% in c-stores; and 18% in food, where it's gained almost 2 dollar share points of the category vs. year ago. In all of these channels, craft's gain is close to domestic premiums' share losses. Homing in on styles, it seems that IPAs --the largest style segment of craft -- have definitively become the everyman's