Craft’s Loyal Army

August 4, 2011Craft's Loyal Army Dear Client:Big beer may have brand loyalty, but craft has serious evangelism. For that demonstration, one needs look no further than today, International #IPADay, a beer-blogger created holiday to promote the style. Twitter is the virtual leveraging grounds for the "event," where producers from Dogfish to Karl Strauss and even on and off-premise retailers have taken to the medium to interact with users via IPA trivia, specials and giveaways. The Twitter hashtag is already trending