Craft Off to a Sluggish Start in Scans

Dear Client: The first month of NielsenIQ scans from 2022 are pretty much in the books, and trends are looking rough all around for beer, but in particular for craft. Overall beer volume in total NielsenIQ measured channels is down double digits for the four weeks ending January 29, and overall beer dollars are down 6.2%. But craft is lagging behind both of those trends with volume down 13.1% and dollars down 11.1%. In fact, craft is tied with below