Craft Down High Singles in Recent Scandata

Dear Client: Gone are the days where craft smashes it for the holiday period -- at least for now. The latest IRI data shows craft YTD dollars are down 4%, and four-week trends are -7.6%. Of course, many -- especially the biggest craft brands -- face tough comps. Interestingly, Sam Seasonal is really shining. While YTD the brand is basically flat, it is up almost 14% for the most recent 4-week period. And some of the top craft brands, relatively