Craft at the Late-Night Hour

Dear Client: Technomic's recently released "Dinner & Late Night Consumer Trends" says that beer is the most-frequently ordered beverage among late-night patrons, followed by mixed drinks and wine. But which segment of the category has the stronghold? From an absolute volume perspective, premium light is always a huge driver, says Technomic VP David Henkes. Regardless, 17% of late night beer occasions include craft beer. "It's not a share number, because an occasion could include a number of different types of