Chain Profile: Ohio’s Heinen’s

Dear Client:Cleveland-based specialty chain Heinen's is different. For example, patrons are increasingly shopping "the fun way" in this 17-store Ohio (and now Illinois) grocer: with a beer in hand. "We're selling draft beer by the glass now in our stores," said wine and beer buyer Ed Thompkins. "It's a fun way to shop, but it also facilities a lot of experimenting: If you like a beer, you can invest in a larger format." Moreover, that experience-oriented piece is an important