Caveats of Female-Facing Marketing

September 6, 2011Caveats of Female-Facing MarketingDear Client:Women and craft beer. With the plethora of female-oriented craft beer organizations that have popped up over the last couple of years - Pink Boots Society (the oldest), Barley's Angels, Girls' Pint Out come immediately to mind - it's almost trite to conjure the subject. But as of the latest Census Bureau numbers, there are around 151 million men to 156 million women in the U.S., who are projected to continue the outpace. But