Cans by the Numbers

May 16, 2011 Cans by the Numbers Dear Client: If your editor were to open a brewery tomorrow, she would give serious consideration to cans. Sure, the liquid itself would have to be great. But given that, these days, guessing whether a BA-defined craft brand is experiencing single or quadruple-digit growth can almost always be reasoned backward by looking at one factor: Does it come in cans? The craft can landscape has changed dramatically in the last 2.5 years alone.