Craft Light Beer Volume Surges in Latest Scans

Dear Client: Earlier this week, we highlighted how convenience remains a brighter spot for craft in scans, and today we’d like to point out another spot where the segment is gaining some traction in the off-premise – light beer. Let that sink in for a second: craft is seeing better trends in convenience and light beer. Sounds like some macro moves, eh? And just wait till you see pricing for craft light beer… JUST A FEW STYLES GROWING IN SCANS.