Brewers Collective Leveraging Low and High ABV Plays, RTDs to Keep Snagging Share

Dear Client:   At Anheuser-Busch’s EAM meeting this week in St. Louis, Brewers Collective chief Mika Michaelis reviewed some of the division’s wins over the past year, and looked forward.  He framed the craft segment’s importance: It’s larger than whiskey and white wine. It’s a $5.1 billion industry in scandata (vs. $3.3 billion for whiskey, for example), with “best in class margins” for beer. So yeah, A-B cares about it. And the company has certainly made a lot of inroads in