Boulevard Rolls Out New Hoppy Wheat Heritage Beer

Dear Client: Craft breweries come out with new beers all the time. Less often do they add them to their core lineup. And even less often do they share their market research (when it's been done) and to-market plans. But we got the scoop behind the latest addition to Boulevard's core "heritage" lineup. 80 Acre Hoppy Wheat Beer has been in the making 2 years, Boulevard VP sales Bob Sullivan tells us. The beer will hit shelves in greater Kansas