Boston Will Ship Truly (And More) To Top Wholesalers in Q1, Per Request

Dear Client: A few weeks back, BBD had reported on a tip that Boston Beer was "asking" wholesalers to take some 5-7 months worth of inventory for summer build on some SKUs. Turns out, it's somewhat true. But it's far from a mandate, says founder Jim Koch. "We are, for the first time ever, doing a pre-build of a handful of packages, primarily Truly," along with several other "fast moving, high velocity packages." He says it only affects product with