Boston Maintains it Can Still Achieve a Positive Year Without Truly Growth

Dear Client:   Seltzer is looking rather sluggish in 2022, but Boston Beer brass doesn’t believe that that will prevent them from putting together a positive year this year, per note from Goldman Sachs analyst Bonnie Herzog covering company founder Jim Koch’s presentation at the Global Staples Forum earlier this week. The company is still holding out hope for total seltzer growth this year, predicting that overall segment to be at the “lower end” of Boston Beer’s flat to 10%