Boston Halts Bevy Production, Rethinks Innovation Launch Strategy

Dear Client:   Boston Beer is sunsetting its riff on the Finnish citrus-based boozy soda, Long Drink, chief Dave Burwick shared in a note to partners today. But it's not totally going away -- just going back to the drawing board. The whole exercise is causing Boston to re-evaluate how it pilots nascent brands.  Recall, the company first announced last September they would roll a malt-based Long Drink called "Bevy" in fall, with expanded distribution this year (having noticed players