Big Changes to “Craft” in IRI’s New Look

Dear Client:The first set of IRI data for 2016 is in and craft's numbers are good, not great. The latest IRI data to January 24 reveals craft dollars to be up 13.6% YTD in multi-outlet convenience. Recall, craft dollars were up 23.4% YTD on the last set of IRI data to December 27.Don't be too alarmed, though, after all this is a whole new craft segment we're talking about for IRI. What's changed? Well, "11 brand families shifted from Domestic