Behind Greenbar Distillery’s Growing RTD Biz

Dear Client: Many who peruse the beer aisles of Whole Foods this Dry January will be introduced to Greenbar Distillery RTDs, via its line of low-cal, non-alc canned offerings. Indeed, that’s how we came to find Greenbar: Discovering their line of  Bitters + Soda, plus Un Gin+Tonic and Un Rum+Cola in the “mindful choices” cold box section of Whole Foods (likely specific to January). But Greenbar also produces full-octane spritz and highball RTDs. LA-based Greenbar is one of the oldest