Bart Bets on Local Lagers

Dear Client: What's the IPA of tomorrow? " I think we're about to enter a new era of the local lagers," says Brewers Association economist Bart Watson. He points out that they're already ripping through scan data, up 56% in the largest channel universe for IRI's report to Jan. 25. Part of the reason, he believes, is because "nearly every brewer had a great pilsner" -- at least at a recent trade show. And while lots of brewers may be