Bank Survey: Shandy Could Get to Almost 1% of Beer This Year

Dear Client: According to a note just released by Jefferies, shandies could nearly double, reaching close to 1% of beer volumes by year's end. That, per the investment bank's survey of U.S. beer distributors representing roughly 10% of beer volumes. The survey also suggests "a continuation of rational pricing (including crafts), flattish volume growth," and "modest slowing in cider/crafts." GROWTH SLOWS, BUT STAYS POSITIVE FOR ALL SECTORS. What goes up must come down, right? Survey predicts that craft volumes will