About 11% of Craft Volume Now Sold Direct

Dear Client: After the Brewers Association updated its midyear numbers for craft this week, we asked economist Bart Watson for a little more color on how many "own premise" outlets there are these days. Recall, the BA reported there are now 6,655 active breweries, up from 5,562 this time last year.To quantify what chunk of those brewers are doing some sort of direct to consumer piece:JUST OVER." OF BREWERS SELL ROUGHLY EVERYTHING THROUGH OWN PREMISE. One third of California breweries