ABC Fine Wine & Spirits Launches Large Beer Consultant Program

Dear Client: Florida-based ABC Fine Wine & Spirits is introducing their own full-time beer ambassadors to engage with craft beer customers. "Beer Consultants" will operate as in-person "beer geeks" at more than 30 of ABC's 140-plus stores, and via social media. The Beer Consultant program aims to "fill the knowledge gap": They'll help interpret customer needs and tastes to "explore the more than 400 domestic craft and specialty import options available in ABC's larger stores." On social media outlets like