A Brewer’s Answer to Dry January

Dear Client: Dogfish Head's SeaQuench, which it says is the bestselling sour beer in America, is set to get more attention this month with the brewer's JanuQuenchy campaign. Hatched as Dogfish's answer to Dry January, where drinkers take off a month from drinking, spurred by resolutions/December hangovers/general wellness trends, this social media leveraged promo is decidedly less dry, but more about moderation. The idea is for beer drinkers to consume only SeaQuench in the month of January, when they want