A-B and its Craft Partners Take on Leadership Role in Beer with “Elevate”

Dear Client:Today, Anheuser-Busch and its eleven craft partners unveiled "Elevate" a new initiative that aims to "really raise the bar" in all things beer.Elevate will lift up the beer category by committing to improve four key areas: 1) the beer itself; 2) the environmental impact of producing beer; 3) the communities their beer comes from; and 4) the beer industry itself.A-B created the Elevate initiative with the guidance of their Craft Advisory Board "over several months," Felipe Szpigel, president of