Bud Light Unveils Super Bowl Series

Dear Client:Yesterday Bud Light announced new commemorative packaging for Super Bowl 50 (see Brewpic). And this spot aired. Brand spokespeople told BBD they'll have 40 new designs available beginning December 7, "building on the success of Bud Light's NFL team cans currently in market." Cans feature this year's Super Bowl 50 logo, plus those of Super Bowls past and the winning teams. A-B has told us they've "seen significant improvement" in Bud Light's performance in the markets where they've had