Bud Light Rebound

Dear Client:"The Bud Light family had a great quarter," said ABI chief Carlos Brito during the conference call. (The Bud Light brand was still down low single digits). If last year was about liquid innovations, this year was about Bud Light marketing and package innovations. "The Super Bowl execution was the best ever," he added. More than half of all social media traffic was related to Bud Light and Bud, per Brito. Regarding the new campaign, "if you look at