Brewers Promote DTC Heavily over Black Friday

Dear Client: The Pennsylvania Liquor Control Board issued its annual report and tucked away in the depths is a revenue line-item called e-commerce, which had been trucking along at a $2 to 3 million clip for years. Until 2019, that is, when it doubled to $5 million, and then in 2020 it jumped by a factor of five to $27 million. While still a small percentage of total sales, it's clear that dtc e-commerce in the bev-alc space has arrived,