Boston Passed on Lipton

Dear Client: After Friday's breaking news that FIFCO USA and Pepsi’s Lipton had reached a licensing agreement to launch Lipton-branded hard iced tea products next year — to be sold, merched and distributed by Pepsi’s Blue Cloud — BBD intercepted a memo that Boston chief Dave Burwick sent to employees, post-announcement.  According to Boston, Pepsi/Blue … Continue reading "Boston Passed on Lipton"

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